Privacy Policy

Last updated: February 2026

1. Who We Are

Life Stay Ltd (“we”, “us”, “our”) is a property management and serviced accommodation provider operating in the United Kingdom.

Data Controller:
LS88 Ltd
1 Duffield Road, Derby, England, DE1 3BB
Company No: 14588130
Email: info@lifestay.co.uk
Telephone: 0207 101 5425

We are registered with the Information Commissioner’s Office (ICO) under the Data Protection Act 2018.

2. What This Policy Covers

This policy explains how we collect, use, store and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This applies to tenants, landlords, guarantors, serviced accommodation guests, website users, contractors and suppliers.

3. The Personal Data We Collect

Depending on your relationship with us, we may collect:

Identity & Contact Data: Full name, date of birth, address history, email address, telephone number, passport or ID documents (Right to Rent checks).

Financial Data: Bank details, payment records, rent history, deposit information.

Tenancy & Property Data: Employment and referencing information, guarantor details, tenancy agreements, maintenance reports, CCTV footage (where applicable).

Guest Data (Serviced Accommodation): Booking details, identification where required, communication records.

Website Data: IP address, cookies, browser/device information, enquiry form submissions.

4. How We Collect Your Data

We collect personal data directly from you, through tenancy applications, through booking platforms, through referencing agencies, through contractors, via our website forms, and via property management software systems.

5. Lawful Basis for Processing

We process personal data under the following lawful bases:

Contractual Necessity – To enter into or perform a tenancy agreement, management agreement, or accommodation booking.

Legal Obligation – To comply with Right to Rent checks, housing legislation, deposit protection requirements, tax and accounting rules.

Legitimate Interests – For property management, rent collection, maintenance coordination, fraud prevention and business administration.

Consent – For marketing communications and non-essential cookies where applicable.

6. How We Use Your Data

We use your personal data to manage tenancies, manage landlord properties, conduct referencing and affordability checks, arrange maintenance and inspections, process rent and payments, comply with legal obligations, respond to enquiries, improve our services, and send marketing communications where consented.

7. Who We Share Data With

We may share data with referencing agencies, deposit protection schemes, utility providers, local authorities, contractors and maintenance providers, legal advisors, accountants, IT and software providers, and online booking platforms.

Where data is transferred outside the UK, we ensure appropriate safeguards are in place.

8. How Long We Keep Data

We retain personal data only for as long as necessary, including:

Tenancy records: up to 6 years after tenancy ends.
Financial records: 6 years (HMRC requirements).
Right to Rent documentation: as required by law.
CCTV footage: typically 30 days unless required for investigation.
Marketing data: until consent is withdrawn.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data, including secure cloud-based systems, restricted staff access, password-protected systems, secure document storage and encrypted communications where appropriate.

10. Your Rights

Under UK GDPR, you have the right to access your personal data, request correction, request erasure (where legally permissible), restrict processing, object to processing, data portability, and withdraw consent where applicable.

You may submit requests by contacting info@lifestay.co.uk. We aim to respond within one month.

If you are not satisfied, you may lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Cookies

Our website uses cookies to improve functionality, analyse traffic and enhance user experience. Non-essential cookies are used only with consent.

12. Updates to This Policy

We may update this policy from time to time. The latest version will always be available on our website.